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take what is yours

Because our model introduces concepts that are relatively radical to the American economic landscape, we are considering a relatively unorthodox initial bring-to-market strategy. We intend to create a Built Beta stage in which we work with early adopters on an experimental property. Through the building of this experimental property, or perhaps multiple of them, we can iterate upon the virtual model being developed concurrently. This testing and ideation will enable us to work around early pitfalls and have a more stable wider roll-out later on. Additionally, from a marketing perspective, a piece of radical architecture facilitated by this process can create an enormous amount of local buzz and attention.

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